Luntz to GOP: Health reform is popular - Politico.com Print View: "Luntz’s 10 pointers in “The Language of Healthcare 2009”:
(1) Humanize your approach. Abandon and exile ALL references to the “healthcare system.” From now on, healthcare is about people. Before you speak, think of the three components of tone that matter most: Individualize. Personalize. Humanize."
You know, pretend to be human, to care, to have a soul, and all that liberal sissy stuff.
There's lots more from the master of manipulative language...
Wednesday, May 6, 2009
Luntz to GOP: Health reform is popular - Politico.com Print View
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